Hertzel Habas

Hertzel Habas is considered as the leading developer in Israel for luxury living for over three decades. An exceptional entrepreneurial spirit who developed the city’s iconic residential projects of Yoo Tel Aviv and 1 Rothschild Boulevard, in collaboration with renowned global designers and architects.

1 Rothschild Boulevard is an artful composition of contemporary luxury and perpetual elegance. Developed by Mr. Habas, 1 Rothschild for over a decade has been regarded as the most prestigious residential building in Tel Aviv.

Developed by Mr. Habas and designed by world-renowned Phillipe Starck, the project soars beyond normal boundaries, embodying some of the international designer’s wildest fantasies with its unprecedented luxury, opulence, humor and style.